Your privacy is important to us. This Privacy Policy describes how WiseBI ("WiseBI," "we," "our," or "us") collects, uses, and discloses your personal information when you use our website, services, dashboards, reports, analytics platforms, and related tools (collectively, the "Service" or "Platform"). It also explains your privacy rights and how the law protects you.
WiseBI provides a fully integrated, AI-powered business intelligence solution for CargoWise users in the logistics and supply chain industry. Our platform delivers personalized dashboards, reports, and analytics that transform complex CargoWise data into actionable business insights. Our expertise is strongly focused on CargoWise Next.
We help freight forwarders, customs brokers, logistics service providers, shipping partners, and supply chain organizations transform their CargoWise ERP data into actionable insights.
By using WiseBI, you ("User" or "you") agree to the collection and use of information as described in this Privacy Policy. This is a business-use service designed for logistics professionals and organizations.
1. Who Shares Their Data With Us
We collect data from various individuals and entities who interact with WiseBI's services. For clarity, "you" may fall into one of the following categories:
Clients and Customers: Organizations or individuals who use WiseBI's BI dashboards, analytics reports, and data intelligence services for CargoWise.- Users and Team Members: Employees or representatives of our clients who access our dashboards, reports, and analytics platforms to monitor shipment performance, revenue trends, customer data, and KPIs.
- Vendors and Partners: Freight forwarders, logistics software vendors, ERP integration partners, data providers, and logistics service providers who interact with our platforms or integrations.
- Website Visitors: Individuals who visit wisebi.com, download resources such as ebooks, case studies, or glossaries; subscribe to our newsletter; or engage with us via email, contact forms, or social media.
- Consultants and Advisors: Individuals who advise on CargoWise, BI strategy, data analytics, or logistics optimization matters.
- Business Contacts: Representatives of companies we work with for partnerships, ERP integrations, or vendor relationships.
Regardless of which category you fall under, this policy covers how we handle your data.
2. Interpretation and Definitions
Words with capitalized initial letters have specific meanings defined below. These definitions apply whether the terms appear in singular or plural form.
- Account: A unique account created for you to access our Service, BI dashboards, analytics reports, or consulting services.
- Company: Refers to WiseBI, a brand of Digital Hoop Technologies Private Limited, with offices in Chennai (India), Coimbatore (India), Dallas (USA), Meknes (Morocco), and Singapore (also referred to as "we," "us," or "our").
- Personal Data: Any information that relates to an identified or identifiable individual, including business contact information, company details, IP addresses, device identifiers, and usage patterns.
- Logistics Data: Information related to shipments, freight movements, customs documentation, bills of lading, invoicing, revenue, customers, and supply chain operations that we process on behalf of our clients via BI dashboards and reports.
- BI Dashboard Data: Business intelligence metrics, KPIs, analytics reports, visualizations, and insights derived from CargoWise and rendered through WiseBI's visualization layer, which is built on Microsoft Power BI and Tableau.
- Service Provider: Third-party companies or individuals that process data on behalf of WiseBI to help provide the service, including hosting providers, analytics services, ERP vendors, and data integration partners.
- Third-Party Integration: External systems and platforms, including CargoWise, that connect with our BI platform to supply source data for dashboards and reports.
- Usage Data: Data collected automatically when you interact with our service, including device information, IP addresses, browser details, pages visited, dashboard features used, and timestamps.
3. Personal Data We Collect
We collect several types of information from and about users of our service:
3.1Information You Provide Directly
When using WiseBI services, you may provide the following:
- Contact Information: Name, email address, phone number, company name, job title, and business address.
- Account Details: Registration information, profile data, company details, logistics platform (ERP) type, branch or office structure, and operational reporting requirements.
- BI Dashboard Configuration Data: When using our platforms, portals, or API connections, you may submit or authorize access to CargoWise Next branch structures, cost centers, department mappings, reporting hierarchies, and ERP connection credentials (stored encrypted).
- Communication Data: Content of emails, support tickets, feedback forms, newsletter subscriptions, and inquiries sent to us.
- Configuration Data: Dashboard customizations, report preferences, alert settings, and data connection configurations for your logistics ERP systems.
3.2Data Collected Automatically
When you visit wisebi.com or use our platform, we automatically collect the following:
- Usage Data: Device information, IP addresses, browser details, pages visited, dashboard features used, report generation activity, and timestamps.
- Performance Data: Dashboard load times, data refresh metrics, feature engagement patterns, and error reports used to optimize our platform.
- Cookie and Tracking Data: Via Google Tag Manager (GTM-M9L35Q7M) and the LinkedIn Insight Tag (Partner ID: 6849538) as described in Section 6.
3.3Data We Process on Your Behalf
As a BI service provider, we access and process logistics data directly from your ERP systems on your instruction:
- Logistics Metrics: Shipment volumes and tradelane data, revenue and gross profit figures, customer contribution and retention data, financial KPIs (P&L, Balance Sheet), operational performance metrics, and accruals data extracted from CargoWise. This data is processed and visualized using Microsoft Power BI and Tableau to generate the dashboards and reports delivered to you.
This data is processed strictly on your behalf under a data processing agreement and is not used for any purpose other than delivering your contracted BI services.
6. Cookie Policy and Tracking Technologies
We use cookies and similar tracking technologies to operate our website and platform and to improve user experience. When you first visit wisebi.com, you will see a cookie consent banner allowing you to:
- Accept All Cookies
- Reject Non-Essential Cookies
- Customize Cookie Preferences (select individual categories)
Types of Cookies We Use:
| Cookie Type | Purpose | Examples / Provider | Duration |
|---|
| Essential / Strictly Necessary |
Required for the website and platform to function correctly. Cannot be disabled. |
Session tokens, security cookies, CSRF protection, load balancing |
Session / Persistent |
| Analytics & Performance |
Tracks website usage to help us understand visitor interactions and improve platform performance. |
Google Tag Manager (GTM-M9L35Q7M) — Google Analytics via GTM |
Up to 13 months |
| Marketing & Advertising |
Used for B2B retargeting and measuring LinkedIn ad performance to reach relevant logistics professionals. |
LinkedIn Insight Tag (Partner ID: 6849538) |
90 days |
| Functional / Preference |
Remembers your settings, dashboard preferences, language selection, and other customizations. |
Dashboard layout preferences, filter settings, timezone settings |
Persistent (until cleared) |
To manage your cookie preferences after initial consent, access Cookie Settings in your account dashboard or contact support@wisebi.com. Note that disabling essential cookies will prevent the platform from functioning correctly.
Do Not Track (DNT) Signals
We respect browser DNT signals. When DNT is enabled, we disable optional analytics and marketing cookies automatically. Essential cookies remain active to maintain platform functionality.
7. Data Breach Notification
In the event of a personal data breach that poses a risk to your rights and freedoms, we will comply with applicable notification requirements:
EU/UK Users (GDPR Compliance)
- Supervisory Authority Notification: Within 72 hours of becoming aware of a breach, we will notify the relevant supervisory authority (e.g., the ICO for UK users or the lead EU supervisory authority).
- Individual Notification: Without undue delay, if the breach poses a high risk to your rights and freedoms, we will notify affected individuals directly.
- Breach Details: We will inform you of the nature of the breach, the categories of data affected, likely consequences, and the mitigation measures we have taken.
US Users (State Privacy Laws)
- California (CCPA): Notification within the timeframe required by California Civil Code § 1798.82.
- Other States: Compliance with applicable state breach notification laws, including Texas, Virginia, Colorado, and other states with active data breach notification obligations.
- Method: Email notification to your registered email address and a prominent notice on wisebi.com.
India Users (DPDP Act Compliance)
- Data Protection Board Notification: As required under the Digital Personal Data Protection Act, 2023, we will notify the Data Protection Board of India of any significant personal data breach.
- Individual Notification: Prompt notification of affected users with details of the breach and the remedial actions taken.
10. Data Retention Schedule
We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy, or as required by applicable law. Below is our retention schedule:
| Data Category | Retention Period | Legal Basis / Reason |
|---|
| Account & Profile Data | Contract duration + 2 years | Contractual obligation; legitimate interest |
| BI Dashboard & Logistics Analytics Data | Contract duration + 3 years | Legal obligation; client data processing agreement |
| Usage & Analytics Data | 13 months (rolling) | Legitimate interest (platform improvement) |
| Communication & Support Records | 3 years from last interaction | Legitimate interest; defense of legal claims |
| Financial & Billing Records | 7 years | Legal obligation (tax and accounting law) |
| Marketing & Newsletter Data | Until unsubscription + 1 year | Consent (withdrawable at any time) |
| Security & Audit Logs | 2 years | Legal obligation: ISO 27001:2022 compliance |
| Cookie Consent Records | 3 years | Legal obligation (GDPR Article 7) |
After retention periods expire, we securely delete or anonymize data in accordance with industry best practices (DOD 5220.22-M standard for data sanitization). Where data is anonymized rather than deleted, the anonymized data may be retained indefinitely as it no longer constitutes personal data.
11. Privacy by Design and Default
WiseBI incorporates privacy by design and privacy by default principles into our platform development and operational processes.
- Data Minimization: We collect only the minimum personal data necessary for each specific purpose. BI dashboards are designed to aggregate and anonymize logistics metrics wherever possible, reducing exposure of individual-level personal data.
- Purpose Limitation: Data is used only for the purposes disclosed at the time of collection. Logistics data provided by clients is processed exclusively to generate the contracted BI dashboards and reports and is never used for any secondary commercial purpose.
- Privacy-Protective Defaults: Platform settings default to the most privacy-protective options, including minimal data sharing, analytics opt-out, and restricted data access. Users must actively opt in to expanded data sharing or analytics features.
- Pseudonymization and Anonymization: Where feasible, we replace identifying data with pseudonyms or aggregate logistics data into summary-level metrics, ensuring that BI reports do not unnecessarily expose underlying personal data.
- Data Protection Impact Assessments (DPIAs): Conducted for high-risk processing activities before deployment, particularly where new ERP integrations, data sources, or analytics features are introduced.
- Security-First Architecture: Encryption, role-based access controls, and continuous monitoring are built into our platform from inception, not added retrospectively.
