Profit-Making Customers
Identify customers generating the highest gross profit.
Curated dashboards plus predictive insights that recommend your next move
Ocean Freight
Ocean Freight Insights
Analyze ocean freight performance, costs, and shipment trends by tradelane.
Ocean – Total Chargeable Weight by Supplier
Compare chargeable weight contributions across ocean freight suppliers and vendors.
Ocean LCL Volume vs LCL Shipments
Compare LCL shipment counts against total volume for better planning.
Revenue Insights
Global Insights Dashboard
See revenue, cost, and profit trends across your entire organization.
Branch Insights Dashboard
Compare revenue and profitability performance across every individual branch location.
Country Insights Dashboard
Track revenue, cost, and profitability trends across every operating country.
Department Insights Dashboard
Compare financial performance and profitability across every internal department team.
Customer Performance
Customer Analysis Dashboard
Understand customer contribution, retention, and growth across your whole business.
Per Customer Analysis Dashboard
Drill into individual customer performance, revenue, and profitability details directly.
Customer Insights Dashboard
Reveal customer behavior patterns, preferences, and long-term value opportunities clearly.
Company Finance Overview
IFRS Balance Sheet
View IFRS-compliant assets, liabilities, and equity in one clear place.
IFRS Profit & Loss Dashboard
Review IFRS-compliant income, expenses, and profitability trends in real time.
Balance Sheet Dashboard
Track assets, liabilities, and equity across every reporting period clearly.
Profit & Loss Dashboard
Monitor income, expenses, and net profitability trends across the business.
Insights, playbooks and product thinking from the Wise BI team.
Blogs
CargoWise + Power BI: A Better Way to Analyze Your Logistics Data
Here’s something most logistics leaders already know but don’t often say out
Blogs
What Business Problems can CargoWise BI Dashboards Solve for Freight Forwarders?
Your CargoWise data may show growth, but is that growth actually profitable?
Blogs
How do BI Dashboards Simplify MIS Reporting for Freight Forwarding Businesses?
"Most decision makers are still making today's decisions using yesterday's information." This
Blogs
Power BI Header Icons Explained: What they Mean and How to Use them
Power BI reports are designed to help users move from a high-level
Case Studies
Enhancing Accounts Receivable Visibility for a Multinational Logistics Company
A multinational logistics and supply chain provider, known for its commitment to
Case Studies
Custom BI Development for a Leading Middle East-Based Transportation Company
About the Company (GETTO) GETTO is a renowned logistics and supply chain
Case Studies
Streamlining BI Operations for an Australia-based company with Our CargoWise Expertise
About the Company (MEORD) MEORD is considered one of the leading logistics
Case Studies
Kickstarting the BI Journey for a UK-Based Supply Chain Brand with Zero Capital Expenditure
About the Company (WidTron) WidTron is a progressive business entity whose goal
Newsletter
From Production Data to Decisions: How is BI Changing Manufacturing Operations?
A modern manufacturing floor creates data almost every second. Machines generate performance
Newsletter
From Dashboard to Decision Engine: Is this the Next Generation of Logistics BI?
Logistics companies already have data on shipment activity, expenses, margins, warehouse performance,
Newsletter
How is CargoWise Business Intelligence Reshaping Freight Management for NVOCCs?
For an NVOCC, almost every freight movement creates data. Bookings, shipments, containers,
Newsletter
CargoWise Debtor Dashboard: Turning Receivables Data into Better Financial Control
CargoWise can hold a huge amount of financial information behind every logistics
Profit Insights Dashboard for Logistics Leadership Teams Worldwide
Identify your most profitable customers, services, and business segments in one connected view at every level.
The Problem
Why is it Difficult to Identify Your Most Profitable Business?
Knowing where your business earns the most profit is often more challenging than tracking revenue. Profit information is spread across multiple reports.
-
Profits Hidden Across Reports
Customer, branch, product, and departmental profitability are often analyzed separately.
-
High-Value Customers are Hard to Identify
It is difficult to recognize which customers consistently generate the strongest gross profit.
-
Profitable Services Go Unnoticed
Products, jobs, and departments delivering the highest returns are not always visible.
-
Growth Decisions Rely on Assumptions
Without clear profit intelligence, investment decisions are based on revenue rather than profitability.
Solution: Clear visibility into your business profitability.
Capability Overview
What this Dashboard Helps You Analyze?
The Profit Insights Dashboard brings together profitability across customers, companies, branches, products, departments, and operational activities into one executive workspace. Instead of searching through multiple financial reports, leadership gains real-time profit intelligence to understand where the business generates the greatest financial returns.
Customer Profitability
Identify the customers creating the highest gross profit.
Compare profit-making customers- Rank customer profitability
- Discover top-value accounts
Business Profit Sources
Understand where profit is generated across the organization.
- Compare companies
- Analyze branch profitability
- Review departmental contribution
Service Profitability
Evaluate which logistics services generate the strongest returns.
- Compare product profitability
- Analyze operational jobs
- Review service contribution
Profit Opportunity Analysis
Identify where future business growth can be focused.
- Compare profitable business areas
- Review operational contribution
- Evaluate profit distribution
Metric Index
Key Performance Indicators
Identify your most profitable customers, companies, branches, and services from summary to record level.
Profit-Making Customers
Identify customers generating the highest gross profit.
Company Profitability
Compare profit contributions across companies.
Branch Profitability
Measure profit generated by each branch.
Product Profitability
Evaluate which logistics services deliver the strongest returns.
Job Profitability
Review profit contribution across operational job categories.
Department Profitability
Compare departmental profit contribution across the organization.
Who Benefits from this Dashboard?
Designed for Leaders Focused on Profitable Growth
Executive Leadership
Identify where the business generates the greatest financial value.
Commercial Teams
Focus on customers and services that deliver stronger profitability.
Finance Leaders
Monitor profit contribution across customers, companies, branches, and departments.
Business Managers
Identify profitable business segments and support smarter investment decisions.
Invest Where Profit is Growing
Our Profit Insights Dashboard connects customer profitability, business contribution, operational activities, and service performance into one executive view. Instead of relying on revenue alone, leadership gains real-time profit intelligence to identify high-value customers, profitable services, and the business areas generating the strongest financial returns.
Key Outcomes:
Identify your highest-profit customers.- Compare profitability across companies and branches.
- Discover products generating the strongest returns.
- Analyze departmental profit contribution.
- Review profit-making operational jobs.
- Focus investment on profitable business areas.
- Compare profitability across reporting periods.
- Use WiseAI to investigate profit trends and business opportunities faster.
What's Unique About WiseBI?
"Every profitable opportunity becomes easier to identify with connected business intelligence."
- Pre-mapped with CargoWise data for zero manual report consolidation.
- Displays the highest profit-generating business areas in one executive view.
- Interactive filtering by month and reporting year.
- Unifies profitability across customers, companies, branches, products, jobs, and departments.
- Compare profitability across operational and commercial dimensions.
- Clear visualizations for faster profit analysis.
- Supports strategic decisions based on profit rather than revenue alone.
- WiseAI enables natural-language profitability analysis.