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Freight & Non-Freight Insights Dashboard for Freight Forwarders

A complete view of how freight and non-freight services shape your business performance and profitability outcomes.

WiseBI Freight & Non-Freight Insights Dashboard showing revenue, GP%, and business segment distribution.
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The Problem

Why is it Difficult to Understand Your Business Mix?

Freight and non-freight performance are often analyzed through separate reports, making it difficult to understand how each business segment contributes to revenue and profitability.

Solution: Visibility into freight and non-freight performance.

Capability Overview

What this Dashboard Helps You Analyze?

The Freight & Non-Freight Insights Dashboard combines financial performance, service distribution, and operational activity into one executive workspace. Instead of reviewing disconnected reports, leadership gains real-time visibility into freight and non-freight services that contribute to revenue, profitability, products, transport modes, jobs, companies, and business segments.

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Revenue Composition dashboard preview

Revenue Composition

Understand where business revenue is generated.

  • Checkmark iconTrack revenue and gross profit
  • Checkmark iconMonitor GP%
  • Checkmark iconReview monthly financial trends
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Business Portfolio dashboard preview

Business Portfolio

Evaluate the contribution of freight and non-freight services.

  • Checkmark iconCompare business categories
  • Checkmark iconAnalyze the company's contribution
  • Checkmark iconReview overall business distribution
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Service Distribution dashboard preview

Service Distribution

Understand which logistics services generate the most value.

  • Checkmark iconReview product contribution
  • Checkmark iconCompare the transport mode activity
  • Checkmark iconAnalyze service mix
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Business Activity dashboard preview

Business Activity

Understand the activities behind business performance.

  • Checkmark iconAnalyze job-wise contribution
  • Checkmark iconReview sub-job distribution
  • Checkmark iconEvaluate operational categories

Metric Index

Key Performance Indicators

Monitor freight and non-freight revenue, profitability, and business distribution from summary to record level.

Who Benefits from this Dashboard?

Designed for Leaders Managing Diverse Logistics Services

Executive Leadership illustration

Executive Leadership

Understand how freight and non-freight services contribute to overall business performance.

Commercial Leaders illustration

Commercial Leaders

Evaluate service mix and identify high-value business categories.

Finance Teams illustration

Finance Teams

Monitor revenue, gross profit, and GP% across freight and non-freight operations.

Operations Leadership illustration

Operations Leadership

Understand the operational activities supporting different business segments.

Understand How Your Business is Built

Our Freight & Non-Freight Insights Dashboard connects financial results, business categories, operational activities, service portfolios, and transport distribution into one executive view. Instead of reviewing disconnected reports, leadership gains real-time visibility into business composition, helping identify where revenue is generated, how services contribute, and where future growth opportunities exist.

Key Outcomes:

  • Checkmark iconTrack your revenue, gross profit, and GP%.
  • Checkmark iconCompare freight and non-freight business contributions.
  • Checkmark iconReview company contribution across business segments.
  • Checkmark iconAnalyze product and service portfolio performance.
  • Checkmark iconMeasure transport mode contribution.
  • Checkmark iconUnderstand the job and sub-job activity behind revenue.
  • Checkmark iconCompare monthly and year-over-year business trends.
  • Checkmark iconUse WiseAI to investigate business composition and performance changes faster.
CargoWise Freight & Non-Freight Insights Dashboard preview
WiseBI CargoWise Freight & Non-Freight Insights Dashboard preview

What's Unique About WiseBI?

"Each insight is designed to help leaders understand freight and non-freight business performance faster."

  • Checkmark iconCombines freight and non-freight business performance into one executive dashboard.
  • Checkmark iconConnects revenue, gross profit, and GP% with operational activity.
  • Checkmark iconInteractive analysis by company, job type, and reporting year.
  • Checkmark iconBusiness, product, transport, job, and sub-job contribution analysis.
  • Checkmark iconPre-configured with CargoWise data for zero manual report consolidation.
  • Checkmark iconClear visualizations for faster business interpretation.
  • Checkmark iconReal-time insights into business composition and service distribution.
  • Checkmark iconWiseAI supports natural-language business performance analysis.

Frequently Asked Questions

The freight and non-freight business performance dashboard compares freight, non-freight, warehouse, and other business categories, helping you understand your overall business composition.

You can compare product categories such as sea import, customs clearance, 3PL, sea export, air import, and air export to identify the strongest contributors.

Yes. Company-wise, job-wise, and sub-job-wise views show where revenue is generated across your organization.

Yes. Monthly revenue, gross profit, and GP% trends help you evaluate changes across reporting periods.

WiseAI helps you ask natural-language questions, investigate business trends, understand service contribution, and identify changes in business performance more quickly.

Ready to understand the balance behind your business performance?

Book a Free Demo