Profitability
Review gross profit and GP% to evaluate financial performance.
Curated dashboards plus predictive insights that recommend your next move
Ocean Freight
Ocean Freight Insights
Analyze ocean freight performance, costs, and shipment trends by tradelane.
Ocean – Total Chargeable Weight by Supplier
Compare chargeable weight contributions across ocean freight suppliers and vendors.
Ocean LCL Volume vs LCL Shipments
Compare LCL shipment counts against total volume for better planning.
Revenue Insights
Global Insights Dashboard
See revenue, cost, and profit trends across your entire organization.
Branch Insights Dashboard
Compare revenue and profitability performance across every individual branch location.
Country Insights Dashboard
Track revenue, cost, and profitability trends across every operating country.
Department Insights Dashboard
Compare financial performance and profitability across every internal department team.
Customer Performance
Customer Analysis Dashboard
Understand customer contribution, retention, and growth across your whole business.
Per Customer Analysis Dashboard
Drill into individual customer performance, revenue, and profitability details directly.
Customer Insights Dashboard
Reveal customer behavior patterns, preferences, and long-term value opportunities clearly.
Company Finance Overview
IFRS Balance Sheet
View IFRS-compliant assets, liabilities, and equity in one clear place.
IFRS Profit & Loss Dashboard
Review IFRS-compliant income, expenses, and profitability trends in real time.
Balance Sheet Dashboard
Track assets, liabilities, and equity across every reporting period clearly.
Profit & Loss Dashboard
Monitor income, expenses, and net profitability trends across the business.
Explore Custom BI Development
Custom BI Development · Wise BI
Tailored BI engineering — bespoke dashboards, data models and integrations built around your logistics stack.
Insights, playbooks and product thinking from the Wise BI team.
Blogs
What Ocean Freight KPIs can Freight Forwarders Track with a CargoWise BI Dashboard?
Ocean freight managers need more than shipment counts to understand whether operations
Blogs
How does a CargoWise Ocean Freight Insights Dashboard Help Freight Forwarders?
Ocean freight performance can change quickly across trade lanes, customers, ports, and
Blogs
What can Freight Forwarders Track with a CargoWise Consolidation Insights Dashboard?
Moving more cargo through consolidations does not always result in a higher
Blogs
What is a CargoWise Consolidation Insights Dashboard and How does it Help Freight Forwarders?
Freight consolidation can improve space utilization, reduce transportation costs, and help freight
Case Studies
Enhancing Accounts Receivable Visibility for a Multinational Logistics Company
A multinational logistics and supply chain provider, known for its commitment to
Case Studies
Custom BI Development for a Leading Middle East-Based Transportation Company
About the Company (GETTO) GETTO is a renowned logistics and supply chain
Case Studies
Streamlining BI Operations for an Australia-based company with Our CargoWise Expertise
About the Company (MEORD) MEORD is considered one of the leading logistics
Case Studies
Kickstarting the BI Journey for a UK-Based Supply Chain Brand with Zero Capital Expenditure
About the Company (WidTron) WidTron is a progressive business entity whose goal
Newsletter
From CargoWise Dashboards to Decisions: How is AI Reshaping Logistics Business Intelligence?
Logistics businesses aren't short on data. CargoWise captures information across shipments, customers,
Newsletter
Gain Complete Warehouse Visibility with AI-Powered CargoWise Warehouse Dashboards
Warehouses are no longer just storage facilities. They have become the operational
Newsletter
CargoWise Conversational Business Intelligence: A Smarter Way to Explore Business Data
Every logistics company has questions. Which customers are generating the highest profit?
Newsletter
How is AI-Powered Business Intelligence Accelerating CargoWise Decision-Making?
Every logistics company has data. CargoWise records shipment milestones, financial transactions, warehouse
Browse the full glossary
Glossary · Wise BI
200+ logistics & BI terms explained in plain language — from chargeable weight to demurrage.
Explore every ebook
Ebooks · Wise BI
Deep-dive playbooks on freight analytics, BI adoption and dashboard rollouts — free to download.
Explore every use case
Use Cases · Wise BI
See how teams apply Wise BI across quoting, operations, finance and customer success.
Watch all videos
Videos · Wise BI
Product tours, feature deep-dives and webinar recordings from the Wise BI team.
Learn about Wise BI
About Us · Wise BI
The team building logistics intelligence for freight-forwarders worldwide.
Contact Wise BI
Contact Us · Wise BI
Questions, demos or partnerships — we reply within one business day.
Duty, compliance and clearance visibility for every customs house.
Explore Customs
Customs · Wise BI
Duty, compliance and clearance visibility for every customs house.
Explore Freight Forwarding
Freight Forwarding · Wise BI
End-to-end forwarding analytics across air, ocean and road.
Explore Manufacturing
Manufacturing · Wise BI
Production, inventory and supplier performance on one screen.
Explore NVOCC
NVOCC · Wise BI
Container, slot and vessel analytics for NVOCC operators.
Explore Transportation & Trucking
Transportation & Trucking · Wise BI
Fleet, route and haulage intelligence for transport teams.
Explore Warehousing & Distribution
Warehousing & Distribution · Wise BI
Warehouse throughput, picking and storage insights.
Explore 3PL & Contract Logistics
3PL & Contract Logistics · Wise BI
Multi-client billing, SLAs and operations visibility.
Freight & Non-Freight Insights Dashboard for Freight Forwarders
A complete view of how freight and non-freight services shape your business performance and profitability outcomes.
The Problem
Why is it Difficult to Understand Your Business Mix?
Freight and non-freight performance are often analyzed through separate reports, making it difficult to understand how each business segment contributes to revenue and profitability.
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Fragmented Business Reporting
Revenue, gross profit, and GP% are spread across multiple financial and operational reports.
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Unclear Service Distribution
Products, transport modes, and business categories are difficult to connect with overall business performance.
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Hidden Revenue Drivers
Job and sub-job activities do not clearly explain which services generate business value.
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Slow Business Reviews
Understanding the balance between freight and non-freight services requires significant manual reporting.
Solution: Visibility into freight and non-freight performance.
Capability Overview
What this Dashboard Helps You Analyze?
The Freight & Non-Freight Insights Dashboard combines financial performance, service distribution, and operational activity into one executive workspace. Instead of reviewing disconnected reports, leadership gains real-time visibility into freight and non-freight services that contribute to revenue, profitability, products, transport modes, jobs, companies, and business segments.
Revenue Composition
Understand where business revenue is generated.
Track revenue and gross profit- Monitor GP%
- Review monthly financial trends
Business Portfolio
Evaluate the contribution of freight and non-freight services.
- Compare business categories
- Analyze the company's contribution
- Review overall business distribution
Service Distribution
Understand which logistics services generate the most value.
- Review product contribution
- Compare the transport mode activity
- Analyze service mix
Business Activity
Understand the activities behind business performance.
- Analyze job-wise contribution
- Review sub-job distribution
- Evaluate operational categories
Metric Index
Key Performance Indicators
Monitor freight and non-freight revenue, profitability, and business distribution from summary to record level.
Profitability
Review gross profit and GP% to evaluate financial performance.
Revenue Mix
Track total revenue generated across freight and non-freight services.
Business Distribution
Compare freight, non-freight, warehouse, and other business categories.
Company Contribution
Analyze revenue contribution across companies.
Operational Activity
Review revenue distribution across job categories.
Sub-Job Analysis
Understand detailed operational activities supporting business performance.
Product Contribution
Measure contributions across sea imports, customs clearance, 3PL, exports, air freight, and other logistics services.
Transport Distribution
Compare business contributions across sea, air, road, courier, rail, mail, and other transport modes.
Who Benefits from this Dashboard?
Designed for Leaders Managing Diverse Logistics Services
Executive Leadership
Understand how freight and non-freight services contribute to overall business performance.
Commercial Leaders
Evaluate service mix and identify high-value business categories.
Finance Teams
Monitor revenue, gross profit, and GP% across freight and non-freight operations.
Operations Leadership
Understand the operational activities supporting different business segments.
Understand How Your Business is Built
Our Freight & Non-Freight Insights Dashboard connects financial results, business categories, operational activities, service portfolios, and transport distribution into one executive view. Instead of reviewing disconnected reports, leadership gains real-time visibility into business composition, helping identify where revenue is generated, how services contribute, and where future growth opportunities exist.
Key Outcomes:
Track your revenue, gross profit, and GP%.- Compare freight and non-freight business contributions.
- Review company contribution across business segments.
- Analyze product and service portfolio performance.
- Measure transport mode contribution.
- Understand the job and sub-job activity behind revenue.
- Compare monthly and year-over-year business trends.
- Use WiseAI to investigate business composition and performance changes faster.
What's Unique About WiseBI?
"Each insight is designed to help leaders understand freight and non-freight business performance faster."
- Combines freight and non-freight business performance into one executive dashboard.
- Connects revenue, gross profit, and GP% with operational activity.
- Interactive analysis by company, job type, and reporting year.
- Business, product, transport, job, and sub-job contribution analysis.
- Pre-configured with CargoWise data for zero manual report consolidation.
- Clear visualizations for faster business interpretation.
- Real-time insights into business composition and service distribution.
- WiseAI supports natural-language business performance analysis.