Financial Performance
Track revenue, cost, and gross profit across the business.
Curated dashboards plus predictive insights that recommend your next move
Ocean Freight
Ocean Freight Insights
Analyze ocean freight performance, costs, and shipment trends by tradelane.
Ocean – Total Chargeable Weight by Supplier
Compare chargeable weight contributions across ocean freight suppliers and vendors.
Ocean LCL Volume vs LCL Shipments
Compare LCL shipment counts against total volume for better planning.
Revenue Insights
Global Insights Dashboard
See revenue, cost, and profit trends across your entire organization.
Branch Insights Dashboard
Compare revenue and profitability performance across every individual branch location.
Country Insights Dashboard
Track revenue, cost, and profitability trends across every operating country.
Department Insights Dashboard
Compare financial performance and profitability across every internal department team.
Customer Performance
Customer Analysis Dashboard
Understand customer contribution, retention, and growth across your whole business.
Per Customer Analysis Dashboard
Drill into individual customer performance, revenue, and profitability details directly.
Customer Insights Dashboard
Reveal customer behavior patterns, preferences, and long-term value opportunities clearly.
Company Finance Overview
IFRS Balance Sheet
View IFRS-compliant assets, liabilities, and equity in one clear place.
IFRS Profit & Loss Dashboard
Review IFRS-compliant income, expenses, and profitability trends in real time.
Balance Sheet Dashboard
Track assets, liabilities, and equity across every reporting period clearly.
Profit & Loss Dashboard
Monitor income, expenses, and net profitability trends across the business.
Explore Custom BI Development
Custom BI Development · Wise BI
Tailored BI engineering — bespoke dashboards, data models and integrations built around your logistics stack.
Insights, playbooks and product thinking from the Wise BI team.
Blogs
What Ocean Freight KPIs can Freight Forwarders Track with a CargoWise BI Dashboard?
Ocean freight managers need more than shipment counts to understand whether operations
Blogs
How does a CargoWise Ocean Freight Insights Dashboard Help Freight Forwarders?
Ocean freight performance can change quickly across trade lanes, customers, ports, and
Blogs
What can Freight Forwarders Track with a CargoWise Consolidation Insights Dashboard?
Moving more cargo through consolidations does not always result in a higher
Blogs
What is a CargoWise Consolidation Insights Dashboard and How does it Help Freight Forwarders?
Freight consolidation can improve space utilization, reduce transportation costs, and help freight
Case Studies
Enhancing Accounts Receivable Visibility for a Multinational Logistics Company
A multinational logistics and supply chain provider, known for its commitment to
Case Studies
Custom BI Development for a Leading Middle East-Based Transportation Company
About the Company (GETTO) GETTO is a renowned logistics and supply chain
Case Studies
Streamlining BI Operations for an Australia-based company with Our CargoWise Expertise
About the Company (MEORD) MEORD is considered one of the leading logistics
Case Studies
Kickstarting the BI Journey for a UK-Based Supply Chain Brand with Zero Capital Expenditure
About the Company (WidTron) WidTron is a progressive business entity whose goal
Newsletter
From CargoWise Dashboards to Decisions: How is AI Reshaping Logistics Business Intelligence?
Logistics businesses aren't short on data. CargoWise captures information across shipments, customers,
Newsletter
Gain Complete Warehouse Visibility with AI-Powered CargoWise Warehouse Dashboards
Warehouses are no longer just storage facilities. They have become the operational
Newsletter
CargoWise Conversational Business Intelligence: A Smarter Way to Explore Business Data
Every logistics company has questions. Which customers are generating the highest profit?
Newsletter
How is AI-Powered Business Intelligence Accelerating CargoWise Decision-Making?
Every logistics company has data. CargoWise records shipment milestones, financial transactions, warehouse
Browse the full glossary
Glossary · Wise BI
200+ logistics & BI terms explained in plain language — from chargeable weight to demurrage.
Explore every ebook
Ebooks · Wise BI
Deep-dive playbooks on freight analytics, BI adoption and dashboard rollouts — free to download.
Explore every use case
Use Cases · Wise BI
See how teams apply Wise BI across quoting, operations, finance and customer success.
Watch all videos
Videos · Wise BI
Product tours, feature deep-dives and webinar recordings from the Wise BI team.
Learn about Wise BI
About Us · Wise BI
The team building logistics intelligence for freight-forwarders worldwide.
Contact Wise BI
Contact Us · Wise BI
Questions, demos or partnerships — we reply within one business day.
Duty, compliance and clearance visibility for every customs house.
Explore Customs
Customs · Wise BI
Duty, compliance and clearance visibility for every customs house.
Explore Freight Forwarding
Freight Forwarding · Wise BI
End-to-end forwarding analytics across air, ocean and road.
Explore Manufacturing
Manufacturing · Wise BI
Production, inventory and supplier performance on one screen.
Explore NVOCC
NVOCC · Wise BI
Container, slot and vessel analytics for NVOCC operators.
Explore Transportation & Trucking
Transportation & Trucking · Wise BI
Fleet, route and haulage intelligence for transport teams.
Explore Warehousing & Distribution
Warehousing & Distribution · Wise BI
Warehouse throughput, picking and storage insights.
Explore 3PL & Contract Logistics
3PL & Contract Logistics · Wise BI
Multi-client billing, SLAs and operations visibility.
Overall Performance Dashboard for Logistics Leadership
One connected view of the financial, operational, and commercial performance of your entire logistics business.
The Problem
Why is Logistics Business Performance Difficult to Measure?
Business performance depends on multiple operational and financial factors, but traditional reporting often presents them separately, making it difficult to understand the complete picture.
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Business Data Lives in Silos
Financial, operational, customer, and shipment information are often distributed across disconnected reports.
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Performance Trends are Difficult to Connect
Understanding how customers, branches, departments, products, and trade lanes influence overall performance requires extensive manual analysis.
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Leadership Lacks a Unified View
Decision-makers often switch between multiple dashboards to answer a single business question.
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Opportunities are Easy to Miss
Without connected business intelligence, emerging trends and performance gaps can remain unnoticed until they impact results.
Solution: Unified insight into overall business performance.
Capability Overview
What this Dashboard Helps You Analyze?
The Overall Performance Dashboard delivers a complete business view by connecting financial performance, operational activity, commercial contribution, and logistics execution across your organization. Instead of reviewing multiple reports, leadership gains complete visibility into the entire logistics business from one executive dashboard.
Executive Performance
Monitor the overall health of your logistics business.
Review revenue, cost, and gross profit- Track shipment volume and activity
- Monitor overall business performance
Commercial Intelligence
Understand where business growth is coming from.
- Compare customer contribution
- Analyze branch performance
- Review country and market activity
Operational Insights
Evaluate operational execution across the organization.
- Analyze departments and transport modes
- Review product and job performance
- Monitor monthly business trends
Network Visibility
Understand how logistics operations perform globally.
- Compare trade lanes
- Review country-to-country movements
- Drill into operational transactions
Metric Index
Key Performance Indicators
Monitor financial, operational, and commercial performance from executive summary to transaction detail.
Financial Performance
Track revenue, cost, and gross profit across the business.
Shipment Activity
Monitor shipment volume and operational count.
Customer Performance
Evaluate customer contribution and commercial growth.
Operational Performance
Review departments, products, jobs, and transport modes.
Geographic Performance
Analyze countries, branches, and global trade lanes.
Performance Trends
Monitor monthly activity and overall business performance.
Who Benefits from this Dashboard?
Designed for Executive Decision-Makers
Executive Leadership
Monitor business performance through one connected executive view.
Commercial Leaders
Identify customers, markets, and services driving business growth.
Operations Leaders
Track operational performance across departments, transport modes, and products.
Finance Leaders
Understand financial performance alongside operational activity for better decision-making.
Manage Your Entire Logistics Business from One Dashboard
The Overall Performance Dashboard combines financial performance, operational execution, customer contribution, geographic activity, and logistics performance into one connected decision-making platform. Leadership can move from high-level KPIs to detailed operational insights without switching between multiple reports.
Key Outcomes:
Monitor revenue, cost, gross profit, shipment volume, and shipment count.- Compare customer, branch, and department performance.
- Analyze transport modes, products, and operational workflows.
- Understand trade lane and country performance.
- Track performance trends across time, customers, and operations.
- Drill into detailed operational records for faster investigation.
- Identify growth opportunities across customers, markets, and logistics services.
- Use WiseAI to investigate business trends, identify performance drivers, and accelerate executive decision-making.
What's Unique About WiseBI?
"One connected view for smarter decisions across your entire logistics business."
- Enables leadership to move from executive KPIs to detailed operational analysis with interactive drill-through capabilities.
- Connects customers, branches, departments, transport modes, products, and trade lanes through a unified business view.
- Brings financial, operational, commercial, and logistics performance into one executive dashboard.
- Interactive analysis across company, customer, year, business dimensions, and operational hierarchy.
- Provides connected visibility across countries, markets, and global logistics networks.
- Supports faster strategic decisions through integrated business intelligence.
- Pre-mapped with CargoWise operational data for zero manual report consolidation.
- WiseAI enables natural-language analysis of business performance, operational trends, and commercial opportunities.