Revenue Performance
Track revenue trends and compare performance across reporting periods.
Curated dashboards plus predictive insights that recommend your next move
Ocean Freight
Ocean Freight Insights
Analyze ocean freight performance, costs, and shipment trends by tradelane.
Ocean – Total Chargeable Weight by Supplier
Compare chargeable weight contributions across ocean freight suppliers and vendors.
Ocean LCL Volume vs LCL Shipments
Compare LCL shipment counts against total volume for better planning.
Revenue Insights
Global Insights Dashboard
See revenue, cost, and profit trends across your entire organization.
Branch Insights Dashboard
Compare revenue and profitability performance across every individual branch location.
Country Insights Dashboard
Track revenue, cost, and profitability trends across every operating country.
Department Insights Dashboard
Compare financial performance and profitability across every internal department team.
Customer Performance
Customer Analysis Dashboard
Understand customer contribution, retention, and growth across your whole business.
Per Customer Analysis Dashboard
Drill into individual customer performance, revenue, and profitability details directly.
Customer Insights Dashboard
Reveal customer behavior patterns, preferences, and long-term value opportunities clearly.
Company Finance Overview
IFRS Balance Sheet
View IFRS-compliant assets, liabilities, and equity in one clear place.
IFRS Profit & Loss Dashboard
Review IFRS-compliant income, expenses, and profitability trends in real time.
Balance Sheet Dashboard
Track assets, liabilities, and equity across every reporting period clearly.
Profit & Loss Dashboard
Monitor income, expenses, and net profitability trends across the business.
Explore Custom BI Development
Custom BI Development · Wise BI
Tailored BI engineering — bespoke dashboards, data models and integrations built around your logistics stack.
Insights, playbooks and product thinking from the Wise BI team.
Blogs
Why is Data Visibility Important for Logistics and Supply Chain Companies?
“Better decisions start with better visibility.” Logistics and supply chain companies generate
Blogs
How can AI-Powered CargoWise BI Dashboards Help Freight Forwarders Turn AI Prompts into Actionable Insights?
Freight forwarders already have access to large volumes of CargoWise data across
Blogs
How do BI Dashboards Integrate CargoWise Data Across Modules for Freight Forwarders to Make Data-Driven Decisions?
CargoWise is built to bring global logistics operations together on one platform.
Blogs
Why is Customer Profitability Analysis Important for Freight Forwarders Using CargoWise?
A customer can generate a lot of jobs and still deliver weaker
Case Studies
Enhancing Accounts Receivable Visibility for a Multinational Logistics Company
A multinational logistics and supply chain provider, known for its commitment to
Case Studies
Custom BI Development for a Leading Middle East-Based Transportation Company
About the Company (GETTO) GETTO is a renowned logistics and supply chain
Case Studies
Streamlining BI Operations for an Australia-based company with Our CargoWise Expertise
About the Company (MEORD) MEORD is considered one of the leading logistics
Case Studies
Kickstarting the BI Journey for a UK-Based Supply Chain Brand with Zero Capital Expenditure
About the Company (WidTron) WidTron is a progressive business entity whose goal
Newsletter
How is CargoWise Business Intelligence Reshaping Freight Management for NVOCCs?
For an NVOCC, almost every freight movement creates data. Bookings, shipments, containers,
Newsletter
CargoWise Debtor Dashboard: Turning Receivables Data into Better Financial Control
CargoWise can hold a huge amount of financial information behind every logistics
Newsletter
CargoWise Creditor Dashboard: Enhances Accounts Payable Visibility and Creditor Performance
Accounts payable can provide valuable insights into a logistics company's financial health.
Newsletter
From CargoWise Dashboards to Decisions: How is AI Reshaping Logistics Business Intelligence?
Logistics businesses aren't short on data. CargoWise captures information across shipments, customers,
Browse the full glossary
Glossary · Wise BI
200+ logistics & BI terms explained in plain language — from chargeable weight to demurrage.
Explore every ebook
Ebooks · Wise BI
Deep-dive playbooks on freight analytics, BI adoption and dashboard rollouts — free to download.
Explore every use case
Use Cases · Wise BI
See how teams apply Wise BI across quoting, operations, finance and customer success.
Watch all videos
Videos · Wise BI
Product tours, feature deep-dives and webinar recordings from the Wise BI team.
Learn about Wise BI
About Us · Wise BI
The team building logistics intelligence for freight-forwarders worldwide.
Contact Wise BI
Contact Us · Wise BI
Questions, demos or partnerships — we reply within one business day.
Duty, compliance and clearance visibility for every customs house.
Explore Customs
Customs · Wise BI
Duty, compliance and clearance visibility for every customs house.
Explore Freight Forwarding
Freight Forwarding · Wise BI
End-to-end forwarding analytics across air, ocean and road.
Explore Manufacturing
Manufacturing · Wise BI
Production, inventory and supplier performance on one screen.
Explore NVOCC
NVOCC · Wise BI
Container, slot and vessel analytics for NVOCC operators.
Explore Transportation & Trucking
Transportation & Trucking · Wise BI
Fleet, route and haulage intelligence for transport teams.
Explore Warehousing & Distribution
Warehousing & Distribution · Wise BI
Warehouse throughput, picking and storage insights.
Explore 3PL & Contract Logistics
3PL & Contract Logistics · Wise BI
Multi-client billing, SLAs and operations visibility.
Product Insights Dashboard for Global Supply Chain Operations
Track the products, jobs, transport modes, and business areas driving your financial performance.
The Problem
Why is Product Performance Difficult to Measure?
Product performance is often spread across financial and operational reports. Manual analysis makes it difficult to connect revenue, profitability, jobs, and transport activity across your logistics business.
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Fragmented Performance Data
Financial and operational metrics are often reviewed through separate reports.
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Product Comparison Takes Time
Manual reporting slows comparisons across products and business areas.
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Performance Drivers Stay Hidden
It is difficult to identify which jobs, products, or transport modes drive results.
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Trends are Identified Late
Changes in revenue, gross profit, and margins may not be recognized quickly.
Solution: Unified product intelligence and operational visibility for better decision-making.
Capability Overview
What this Dashboard Helps You Analyze?
The Product Insights Dashboard connects revenue, gross profit, margins, products, jobs, and transport activity, helping you identify performance drivers and compare commercial contribution across your logistics business.
Financial Performance
Understand your overall commercial performance.
Monitor revenue and gross profit- Track gross profit percentage
- Compare monthly and prior-period performance
Product Performance
Understand contribution across logistics products.
- Compare product-wise performance
- Identify leading products
- Review product contribution
Job & Business Analysis
See where business performance is generated.
- Compare job categories
- Analyze sub-job contribution
- Review freight and non-freight activity
Transport & Company Analysis
Compare performance across your network.
- Analyze transport modes
- Compare company contribution
- Review performance by period
Metric Index
Key Performance Indicators
Monitor revenue, gross profit, product, and business performance from company summary to record-level detail.
Revenue Performance
Track revenue trends and compare performance across reporting periods.
Gross Profit Performance
Monitor gross profit contribution and monthly performance changes.
Gross Profit Margin
Track gross profit percentage and identify changes in margin performance.
Product Contribution
Compare sea import, customs clearance, 3PL, sea export, air import, air export, and other services.
Job & Business Mix
Analyze job, sub-job, freight, non-freight, warehouse, transportation, and other business contributions.
Transport & Company Performance
Compare performance across transport modes and companies.
Who Benefits from this Dashboard?
Designed for Product Owners and Manufacturers
Executive Leadership
Understand which areas of your logistics business contribute most to performance.
Commercial Leaders
Identify stronger products and opportunities for business growth.
Finance Leaders
Compare revenue, gross profit, and margin performance across the business.
Operations Leaders
Connect product performance with jobs, transport modes, and operational activity.
Drive Better Product Performance with Business Intelligence
The Product Insights Dashboard connects financial performance with your operational business mix, helping leadership understand what drives results and where greater attention is required.
Key Outcomes:
Monitor revenue, gross profit, and margin trends.- Compare performance across logistics products.
- Analyze job and sub-job contribution.
- Understand freight and non-freight business performance.
- Compare transport mode and company contribution.
- Identify changes against previous month and year performance.
- Use WiseAI to uncover product trends and opportunities.
What's Unique About WiseBI?
"Every insight is designed to support real-world decision-making."
- Pre-mapped with CargoWise data for faster reporting.
- Connects financial and operational product performance in one view.
- Compares product, job, and sub-job contribution.
- Separates freight and non-freight business performance.
- Highlights performance changes against previous month and year results.
- Supports analysis by year, company, and product type.
- WiseAI enables natural-language product performance analysis.