Privacy Policy

1. Who Shares Their Data With Us

We collect data from various individuals and entities who interact with WiseBI's services. For clarity, "you" may fall into one of the following categories:

• Clients and Customers: Organizations or individuals who use WiseBI's BI dashboards, analytics reports, and data intelligence services for CargoWise.
• Users and Team Members: Employees or representatives of our clients who access our dashboards, reports, and analytics platforms to monitor shipment performance, revenue trends, customer data, and KPIs.
• Vendors and Partners: Freight forwarders, logistics software vendors, ERP integration partners, data providers, and logistics service providers who interact with our platforms or integrations.
• Website Visitors: Individuals who visit wisebi.com, download resources such as ebooks, case studies, or glossaries; subscribe to our newsletter; or engage with us via email, contact forms, or social media.
• Consultants and Advisors: Individuals who advise on CargoWise, BI strategy, data analytics, or logistics optimization matters.
• Business Contacts: Representatives of companies we work with for partnerships, ERP integrations, or vendor relationships.

Regardless of which category you fall under, this policy covers how we handle your data.

2. Interpretation and Definitions

Words with capitalized initial letters have specific meanings defined below. These definitions apply whether the terms appear in singular or plural form.

• Account: A unique account created for you to access our Service, BI dashboards, analytics reports, or consulting services.
• Company: Refers to WiseBI, a brand of Digital Hoop Technologies Private Limited, with offices in Chennai (India), Coimbatore (India), Dallas (USA), Meknes (Morocco), and Singapore (also referred to as "we," "us," or "our").
• Personal Data: Any information that relates to an identified or identifiable individual, including business contact information, company details, IP addresses, device identifiers, and usage patterns.
• Logistics Data: Information related to shipments, freight movements, customs documentation, bills of lading, invoicing, revenue, customers, and supply chain operations that we process on behalf of our clients via BI dashboards and reports.
• BI Dashboard Data: Business intelligence metrics, KPIs, analytics reports, visualizations, and insights derived from CargoWise and rendered through WiseBI's visualization layer, which is built on Microsoft Power BI and Tableau.
• Service Provider: Third-party companies or individuals that process data on behalf of WiseBI to help provide the service, including hosting providers, analytics services, ERP vendors, and data integration partners.
• Third-Party Integration: External systems and platforms, including CargoWise, that connect with our BI platform to supply source data for dashboards and reports.
• Usage Data: Data collected automatically when you interact with our service, including device information, IP addresses, browser details, pages visited, dashboard features used, and timestamps.

3. Personal Data We Collect

We collect several types of information from and about users of our service:

4. Data Protection Officer and Privacy Contacts

WiseBI has appointed a Data Protection Officer (DPO) to oversee compliance with data protection laws and handle privacy-related inquiries. All privacy-related communications can be directed to support@wisebi.com.

For Indian users, we have also designated a Grievance Redressal Officer as required under India's Digital Personal Data Protection Act, 2023, and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, reachable at the same email address.

5. Automated Decision-Making and Profiling

WiseBI does NOT use automated decision-making (including profiling) that produces legal effects or similarly significant effects on you. We do not use algorithms or AI to make decisions about:

• Pricing adjustments or creditworthiness assessments
• Service eligibility or access restrictions
• Contract performance modifications
• Client categorization that affects service terms
• Employment or client onboarding decisions

6. Cookie Policy and Tracking Technologies

We use cookies and similar tracking technologies to operate our website and platform and to improve user experience. When you first visit wisebi.com, you will see a cookie consent banner allowing you to:

• Accept All Cookies
• Reject Non-Essential Cookies
• Customize Cookie Preferences (select individual categories)

Types of Cookies We Use:

To manage your cookie preferences after initial consent, access Cookie Settings in your account dashboard or contact support@wisebi.com. Note that disabling essential cookies will prevent the platform from functioning correctly.

7. Data Breach Notification

In the event of a personal data breach that poses a risk to your rights and freedoms, we will comply with applicable notification requirements:

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Do Not Sell or Share My Personal Information: WiseBI does NOT sell personal information to third parties for monetary consideration. We do not share personal information for cross-context behavioral advertising.

If this changes in the future, we will:

• Provide a prominent "Do Not Sell or Share My Personal Information" link on our homepage
• Obtain explicit opt-in consent before selling or sharing your data
• Honor all opt-out requests within 15 business days

9. Security and Compliance

WiseBI maintains industry-recognized security standards and adheres to international compliance frameworks:

10. Data Retention Schedule

We retain personal data only as long as necessary for the purposes outlined in this Privacy Policy, or as required by applicable law. Below is our retention schedule:

After retention periods expire, we securely delete or anonymize data in accordance with industry best practices (DOD 5220.22-M standard for data sanitization). Where data is anonymized rather than deleted, the anonymized data may be retained indefinitely as it no longer constitutes personal data.

11. Privacy by Design and Default

WiseBI incorporates privacy by design and privacy by default principles into our platform development and operational processes.

• Data Minimization: We collect only the minimum personal data necessary for each specific purpose. BI dashboards are designed to aggregate and anonymize logistics metrics wherever possible, reducing exposure of individual-level personal data.
• Purpose Limitation: Data is used only for the purposes disclosed at the time of collection. Logistics data provided by clients is processed exclusively to generate the contracted BI dashboards and reports and is never used for any secondary commercial purpose.
• Privacy-Protective Defaults: Platform settings default to the most privacy-protective options, including minimal data sharing, analytics opt-out, and restricted data access. Users must actively opt in to expanded data sharing or analytics features.
• Pseudonymization and Anonymization: Where feasible, we replace identifying data with pseudonyms or aggregate logistics data into summary-level metrics, ensuring that BI reports do not unnecessarily expose underlying personal data.
• Data Protection Impact Assessments (DPIAs): Conducted for high-risk processing activities before deployment, particularly where new ERP integrations, data sources, or analytics features are introduced.
• Security-First Architecture: Encryption, role-based access controls, and continuous monitoring are built into our platform from inception, not added retrospectively.